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Ma Yongtao, chairman of Dongjian Technology: create more intelligent products and actively expand the front loading Market
Media reports
2021-05-27

Csi.com (Wang Luo) at the 2020 annual general meeting of shareholders of Dongjian technology held on May 26, Ma Yongtao, chairman of the company, said that over the years, the company has paid great attention to the return to shareholders. In addition to the fact that dividends cannot be paid due to the application for IPO materials in 2019, the company has paid dividends continuously in the past few years, and more than 500 million dividends have been paid continuously in the last three times (2017, 2018 and 2020). Give the maximum return to shareholders under the condition of ensuring the cash flow of the company's future development.


According to the data, in 2020, the company distributed cash dividends of 5 yuan (including tax) for every 10 shares, with a total of 211 million yuan. The two dividends in 2018 and 2020 alone accounted for more than 75% of the company's total net profit in recent three years.


Ma Yongtao pointed out that in the past 18 years, the company has been focusing on the automotive afterloading market and has accumulated strong technical iteration and flexible production capacity. With the popularity of new energy intelligent vehicles, the company will create more intelligent products and actively expand the front loading market.


"There are two directions for the development of domestic new energy vehicles - intellectualization and electrification. In April this year, the company released the smart door at the Shanghai auto show. Major car manufacturers are very interested in the solution of the smart door or smart cockpit. At present, the company is making vigorous efforts to implement the scheme for various automotive research institutes. In the future, the intelligence of the automobile industry is the general trend. " Ma Yongtao believes that the main advantage of Dongjian is that it has been deeply engaged in the automotive aftermarket for more than a decade and has accumulated strong industrial advantages in hardware and flexible manufacturing.


Through the self-developed Dongjian intelligent manufacturing management platform (dips), the company integrates informatization and intelligent manufacturing to promote the flexibility, agility, intelligence and semi customization of the production process. By establishing a multi variety, small batch and customized flexible operation system in the leading industry, the production capacity from several sets to thousands of sets can meet the increasingly diversified and personalized consumer demand in the automotive aftermarket. Up to now, the company has accumulated up to 15000 + SKU and 50000 + tooling fixtures, and has the flexible operation and customization ability to develop 1800 + new products every year and produce 6000 + SKU every month. Luo Jun, general manager of the company, introduced that this multi variety, small batch and semi customized production mode and capacity forged the iterative ability of the company in terms of technology and organizational structure, and built a high moat for the company.


At present, more than 60% of the company's revenue comes from overseas. Ma Yongtao pointed out that there is still a large space in the foreign refitting market. A large number of the whole industry is still made locally. We have not contacted the relevant categories of leisure vacation and cross-country culture. With the rise of e-commerce culture and DIY culture, the company will focus on some planning for e-commerce business. In terms of categories, we will broaden the leisure, vacation and cross-country culture in foreign markets, combine the characteristics of new consumer groups to adapt to online consumption, and promote with the help of new media communication methods (borrowing social media, youtube, Facebook, instagram, twitter, etc.) to expand the incremental market.


The annual report shows that in 2020, the company's e-commerce customer revenue reached 350 million, a year-on-year increase of 33.03%. In the first quarter of 2021, the revenue reached 88.56 million, a year-on-year increase of 41.88%. In recent years, e-commerce business has maintained a growth of 30% to 40%. Nevertheless, the proportion of e-commerce sales is still low.


Ma Yongtao predicts that in the next few years, the automotive aftermarket is conservatively expected to achieve a natural growth of about 20% without considering the extension growth.