On May 26, Dongjian Technology (300978) held an on-site meeting of the 2020 annual general meeting of shareholders. At the meeting, the company's directors, supervisors and senior managers reported on the company's performance in 2020, and explained and discussed the company's strategic planning, organizational structure optimization and overseas markets concerned by investors.
Dongjian technology, which was listed in April this year, was founded in 2003. It is a technology company focusing on improving automobile driving experience, such as automobile intelligence, safety, health and personalized customization. It is mainly engaged in the industrial design of vehicle side bearing decoration system products, vehicle front and rear protection system products, vehicle interconnection intelligent electromechanical system products, roof loading system products and other vehicle system products R & D, production and sales; The product series mainly focuses on the automotive aftermarket and extends to the automotive front loading market. It is widely used in SUV, sedan, MPV, off-road vehicle, pickup truck and other models, and is suitable for many luxury and medium and high-grade automobile brands.
In 2020, the annual operating revenue of Dongjian technology was 1.475 billion yuan, a year-on-year decrease of 5.77%; The net profit attributable to the shareholders of the listed company was 191 million yuan, a year-on-year decrease of 5.79%. It is proposed to distribute a cash dividend of 5 yuan (including tax) for every 10 shares to all shareholders. Yu Qianghua, chief financial officer of the company, said that Dongjian technology operates stably and pays great attention to the return to shareholders. The company's dividend amount has reached more than 500 million yuan for three consecutive years; The company has properly assessed the dividends to shareholders. Under the condition of ensuring sufficient cash flow, the company will comprehensively consider the future development of the company and formulate the dividend amount, which will not have a great impact on the long-term and healthy development of the company.
Optimize the organization, strengthen the iterative ability and quickly respond to the market
In the automotive front market, the competition pattern dominated by multinational auto parts suppliers has basically formed in the field of auto parts, especially in the field of key parts; In contrast, the domestic automotive aftermarket based on Dongjian automobile is dominated by private enterprises. Dongjian technology, which has landed in the capital market, will further highlight its advantages of large-scale development with the help of the capital market platform in the future.
Luo Jun, general manager of Dongjian technology, said that in the past 18 years, the company has built an agile team and cultivated strong iterative ability, including the iteration of technological innovation and organizational ability. In order to meet consumers' pursuit of diversified and personalized automotive technology products, the company has built a flexible manufacturing operation system of "multi variety, small batch and customization" in the process of development; The minimum order quantity of products is as few as several sets, and the maximum order quantity is thousands. At present, Dongjian technology has launched tens of thousands of models of products, which can adapt to hundreds of models around the world. At the same time, it maintains the speed of launching thousands of new products every year, so as to adapt to the diversified and personalized market situation of product categories and meet the needs of different customers to the greatest extent.
Luo Jun said that in the future, Dongjian technology will further simplify administration and delegate power based on the direction of agility and adjust the organizational structure of the company. It is reported that Dongjian technology will start to improve the company's organizational structure in the following aspects in the short term: first, clarify the group's strategy and investor relations department; Second, strengthen the management of Dongjian cadres and talents in the future; Third, improve the ability of risk control; Fourth, deepen investment management and control capacity. In addition, PMO project management office will be established to undertake strategic projects of important groups. The management said that Dongjian automobile will continue to be based on the automotive aftermarket, mainly develop the automotive front loading market with on-board interconnected intelligent electromechanical system products, and drive the development of the enterprise with innovation.
Overseas will expand incremental e-commerce market and product categories
At the shareholders' meeting, the company's overseas market performance and strategy were also concerned by investors. The management of Dongjian automobile said that the company mainly cooperates with foreign well-known brands based on the ODM business model and has been deeply engaged in the overseas market for more than ten years. The stable cooperation has laid a deep foundation for the company's overseas market business. Personalized customized products account for a large part of Dongjian technology's overseas business, of which the largest market is the United States, which will be seriously affected by the epidemic in 2020. However, an opportunity was also found on the side, and there was an incremental rebound in North American business; The reason is that the growth rate of the U.S. e-commerce market expanded under the epidemic, and the e-commerce customers of Dongjian technology in the United States showed a growth rate of 30% - 50%. For this incremental market, Dongjian technology said it would further expand its layout.
In addition, expanding categories by extension is another direction for Dongjian technology to expand the international market. Ma Yongtao, chairman of Dongjian technology, said that the automotive aftermarket products focusing on leisure, vacation and cross-country culture still need to be developed by Dongjian technology; In the future, Dongjian technology will expand its categories in the international market, from entry to fever, which is another incremental direction. In North America, with the popularization and development of e-commerce culture and DIY culture, the space is still very large.
